There's no worse wind for the sailor who doesn't know where to go: in this section we talk about conversion goals, Buyer Personas, buying process, Brand Positioning and everything that concerns the creation of a strategy aimed at the acquisition of new contacts (Lead Generation) or their capitalization (Retention).
Once you've defined your strategy, it's time to drive profiled visitors to your landing page at the lowest possible cost with the most effective sources of traffic between Inbound Marketing and Online Advertising, such as the SEO, Google ADS, Facebook Advertising, Linkedin ADS.
What happens after the click? Our visitor lands on a landing page. But the landing can go well...or not. In this part we talk about how to optimize the performance of the Landing Pagewith the help of NeuromarketingUser Experience, Web Performance and CRO.
In this section we talk about Email Marketing e Marketing Automation allow you to communicate with the acquired contact while waiting for them to become a customer or to buy again, as well as automate your work, saving time and money.
What is not measurable is not improvable: in this section we talk about data analysis (Web Analytics) and tracking useful to understand user behavior on the page, such as Google AnalyticsGoogle Tag Manager and CRO tools.
In this section we talk about software and other tools that help us achieve our online results: from hosting to CMS like WordPresstools to optimize the performance of SEO and ADV, to create Landing Pages, Email Service Provider and CRO tools and data analysis.
Entrepreneur, consultant and trainer in Web Marketing.
I have been professionally involved in Web Marketing consulting and training for more than 15 years, following dozens of projects for companies in a variety of industries and web agencies.
Since 2001 I have also been involved in training as a teacher, training hundreds of people over the years online and live throughout Italy.
Author of "Lead Generation: get new contacts and turn them into loyal customers", published in 2017 by Flaccovio Editore, 1st Reprint 2018.
Speaker at national events on Web Marketing such as SMAU, From Zero to SEO, Inbound Strategies, Adworld Experience.
Want to know more? Here is my website.
