AppSumo: Guide to Software Groupon + AppSumo Marketplace and Plus

What is AppSumo

AppSumo ( is a software marketplace started in 2010 by the entrepreneur Noah Kagan, who is also responsible for the software tools Sumo and KingSumo. Previously, Noah Kagan worked for several large companies (including Facebook) and co-founded Gambit.

In basic terms, AppSumo is a daily deals site Specific to digitally delivered goods and services. Think Groupon but with an online B2B APP rotation.

There are two ways to use AppSumo:

  • companies selling digital products or services can partner with AppSumo to offer their products or services at steep discounts in order to attract more customers and get them to try their offerings and potentially become customers.
  • On the other hand, entrepreneurs can also browse through the different offers available on the site to find affordable, or sometimes even free, products or services that can help them grow their business.
AppSumo homepage

Features of AppSumo

Since its inception in 2010, AppSumo has offered entrepreneurs, freelancers, and bloggers amazing discounts on popular business products.

In general, AppSumo only deals with digital products. Among the different types of tools available on AppSumo ( can be found:

Occasionally AppSumo offers non-digital products, such as conference tickets, books, and other items.

Features of AppSumo

How to buy on AppSumo?

Let's see how to get deals on AppSumo. First, you need to create an account or log in to the AppSumo website (

How to buy on AppSumo

Second, search the Browse tab to access the current offerings section of AppSumo.

AppSumo How to buy on AppSumo

On this page you will find:

  • product spotlight;
  • collections;
  • search bar.

You can filter to search for the product that best meets your needs. Here you can decide whether to search only for lifetime offers or if you are also interested in recurring subscription offers.

After selecting the product you want, you need to decide how many codes you need. In fact, when you buy an AppSumo offer you will get a code that is used to get the discount.

Payment is in dollars. So watch out for your credit card fees if your account is in a different currency.

As you can see, buying on AppSumo is as easy as any other ecommerce. Visit the AppSumo website, select the product you want to buy by filtering the categories or using the search, add it to your cart, create an account if you don't have one yet and pay by credit card or PayPal. Once done you will be provided with a coupon code and all the instructions to use it.

How to sell on AppSumo?

How to sell on AppSumo

AppSumo Marketplace

AppSumo Marketplace ( is the entrepreneur's platform for buying and selling digital products. Marketplace is different from AppSumo Select and allows you to:

  • Become a seller: list digital products such as software, courses or ebooks in five steps;
  • Engage buyers, promote your product and answer questions on your board;
  • Earn money for every purchase of your product. No limit to potential earnings.
AppSumo Marketplace

How does AppSumo offer deals?

AppSumo coordinates with different companies and brands to agree on specific deals. Although it seems like suppliers get less, it's the opposite. To facilitate these agreements, AppSumo needs to work with sellers of digital products and service providers Who are willing to offer their products and services at highly discounted rates.

To make it worth your while, AppSumo distributes information about each deal to its vast online audience in order to facilitate a large amount of sales very quickly. In essence, AppSumo's distribution power allows these companies to make a large number of sales very quickly, making those huge vendor discounts worthwhile. So AppSumo also takes a portion of those sales to support its own operations.

Users can benefit from quality applications at a lower price and quickly discover applications and services by searching, categories and filters on the site. For buyers, you can sign up to receive new offers in your inbox or simply browse through the offers available on the site. When you see an offer you like, simply follow the instructions to complete the purchase. Sellers can set a certain number of offers they want to make available, so once you run out, you won't be able to access them.

In addition, with transparent prices And app details, it's easy to decide if a deal can benefit you. After selection, purchase is hassle-free with credit or debit card and PayPal payment options. If you change your mind after purchase, AppSumo offers a 60-day refund policy. Finally, if you ever encounter any problems, it has after-sales support.

What are the advantages of AppSumo?

  • App or cheaper service prices. As the main premise of AppSumo, you will get significant discounts compared to buying directly from suppliers. Apart from your benefit, app developers and businesses also benefit from this system. Through distribution, discovery and marketing of the platform, it is easier for them, especially startups, to get traction and sales.
  • Safe and secure. All apps and services on AppSumo are safe and secure: all approved products are scanned, reviewed and verified, with no worries about malware.
  • Discovery of new software. In contrast to mobile app marketplaces like Google Play or the App Store, discovering computer software is not as widespread. Using the platform, you can discover different programs you never thought you would need.
  • After sales support. The platform provides after-sales support. In addition to providing customer support, you will also receive, as mentioned, a 60 day money back guarantee if you change your mind about your purchase.

Opinions and reviews on AppSumo

AppSumo has turned into a means of growth hacking For many of the companies running a lifetime contract in the marketplace. Thanks to AppSumo, NinjaOutreach recruited 2,000 new users and PixelMe earned $ 176,826.

Customers who have used this site have achieved the most promising results in just 14 days.

Check out the user reviews here:

AppSumo opinions
AppSumo opinions
AppSumo opinions

AppSumo Plus

AppSumo Plus

AppSumo Plus (, the new subscription program available at $ 99 per year, offers attractive benefits, such as an additional 10% discount on deal purchases.

10% discount on AppSumo purchases

When you make a purchase with your Plus subscription, you will automatically receive a 10% discount off the price of the product. The checkout process will be the same as always.

Access to Giveaway Pro

What's better than a giveaway? Using AppSumo's giveaway platform, you don't need to allocate expenses for ads, promotions and guest posts.

Exclusive offers

First, you can access live webinars where the company shows new products that haven't yet been posted on their platform. Next, before anyone else sees an offer, you can already view it. Finally, as soon as the offers expire for regular members, being a Plus subscriber gives you an extended time to buy.

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