Generate Profiled Leads on Google, optimizing costs, with Google Ads Consultancy

A consulting service of Lead Generation on Google Ads, Google's advertising program, to generate profiled contacts of potential customers in B2B and B2C, optimizing acquisition costs, in 4 steps:

emanuele chiericato

Emanuele Chiericato, Lead Generation Consultant

A wonderful job done together with Emanuele in creating Lead Generation campaigns. Great clarity, great method that combines the theoretical and practical part, enormous humility and expertise. Thank you!

How Google Ads Consulting Works

The 4 phases that make up Google Ads Consulting.


Product & Service Analysis, Target & Strategy

In this first phase we are going to understand who is the potential customer that you want to intercept with Google Ads and which strategy to adopt to reach the conversion goals (Lead Generation) set.


Landing Page Creation and Tracking Setting

In this second phase begins the most operational part of the service: we're going to build one or more Landing Pages for contact acquisition depending on the chosen strategy, to create advertising campaigns on Google ADS and finally to set all the tracking with Google Tag Manager and Google Analytics and tools of CRO to understand return on investment and user experience.

Linkedin Ads Consultant
google ads consulting

Google Ads Campaign Creation

In this first phase we are going to understand who is the potential customer that you want to intercept with Google Ads and which strategy to adopt to reach the conversion goals (Lead Generation) set.


What about after we acquire the lead? Marketing Automation & Sales

In this phase, after the acquisition of the Lead, we can implement a series of initiatives of email marketing automation or more specific to Sales.

Email Marketing Automation

"His competence is confirmed by the results, moreover I appreciated his professionalism and transparency"


"A serious, knowledgeable and reliable professional who can tell on the fly what works and what doesn't. Working with him is a pleasure and a source of continuous stimulation."

Case Studies and Google Ads Consulting Results

Below are some of the case studies and related results of Google Ads consultations for Lead Generation.

157 requests with 380€ in Google ADS in Tourism Sector

hotel google ads lead generation case study
A case study of a hotel that managed to generate 157 contacts with Google ADS divided between booking requests, phone calls and newsletter subscribers, while at the same time encouraging disintermediation from

150 phone contacts with 1164€ in Google ADS in the Health Sector

Google Ads Lead Generation Case Study
A case study of an addiction recovery nursing home that got 150 phone leads and another 20 email leads with Search Network campaigns, targeted extensions, and excellent CPC and CTR.

250 B2B Leads with Google ADS in the Metalworking sector

A case study of a metalworking company that, by taking advantage of its participation in an industry fair, managed to acquire 250 potential customer contacts with a negligible cost in Google ADS and a high ROI.

"We tackled the creation of lead generation campaigns for. Linkedin, enormous humility and competence"


"Lead Generation on Facebook campaigns: we have achieved excellent results and above all, thanks to Emanuele's skills, we have increasingly improved the performance of the campaigns".

How We Can Collaborate

Here are the 3 main ways I work with client companies.

Google Ads Consulting

In this case, after a strategic part carried out together and aimed at understanding the product or service, target, purchasing process and strategy, I proceed with the creation of one or more Landing Pages and the necessary tracking and with the implementation of Google Ads campaigns.

Google Ads Supervision

In this case, I supervise existing projects, suggesting the most appropriate initiatives for achieving results and improving KPIs, interfacing with the people who are entrusted in practice with the implementation of the initiatives to be carried out, such as the trusted agency or internal staff.

Google Ads Training

In this case, I conduct tailored training on the Google Ads platform, going through all phases of the platform in a consequential, practical and advanced manner and sharing best practices and mistakes to avoid. Conducted on Google Meet or similar platforms.


"Professionalism, competence, availability distinguish him in every aspect both work and human"


"He gave us a lot of advice in the company on how to manage customers and contacts, helping us to have an increase in sales."

About me

Entrepreneur, consultant and trainer in Web Marketing. I deal professionally with consulting and training in Web Marketing for over 12 years, following dozens of projects for companies in various sectors and web agencies. Since 2001 I also deal with training as a teacher, training over the years hundreds of people online and live throughout Italy. Author of "Lead Generation: get new contacts and turn them into loyal customers", published in 2017 by Flaccovio Editore, 1st Reprint 2018. Speaker in national events on Web Marketing such as SMAU, Da Zero a SEO, Inbound Strategies, Adworld Experience. Want to learn more? Here is my website.

Emanuele Chiericato, Google Ads Consultant & Trainer

Consultant & Trainer in Web Marketing specialized in Lead Generation, Marketing Automation & Performance Marketing

"His techniques have proven effective in improving the visibility of a major client."


"Emanuele is professional, knowledgeable, reliable, accurate, his skills are amazing."

Some of the companies I've worked with over the past few years.

I have collaborated with

Shall we have a chat?

Contact me without obligation to schedule an initial analysis.