I help you to generate profiled leads, optimizing costs, with Lead Generation Consulting.

I present the consulting service of Lead Generation, to generate profiled contacts of potential customers in B2B and B2C, optimizing acquisition costs. The consultancy is structured in 3 phases:

emanuele chiericato

Emanuele Chiericato, Lead Generation Consultant

"Wonderful work done together with Emanuele in creating lead generation campaigns on LinkedIn. Great clarity, great method that combines the theoretical and practical part, huge humility and expertise. Thank you!"

How Lead Generation Consulting Works

How to do Lead Generation in 3 steps:


Choice of Strategy and Tools

In this first phase we go to understand who is the potential customer that you want to intercept, which strategy and promotional tools (for example Facebook Advertising, Google Ads, LinkedIn Ads) are best suited to reach profiled leads while optimizing the cost of contact acquisition.


Advertising Campaign Creation, Landing Page and Tracking Setting

In this second phase begins the most operational part of the service: we're going to implement the tools for contact acquisition, such as Landing Page and advertising campaigns on Google Ads, Facebook Advertising or Linkedin ADS and finally set all the tracks to understand the return on investment advertising.

Linkedin Ads Consultant
Email Marketing Automation

What about after we acquire the lead? Marketing Automation & Sales

At this stage, after lead acquisition, we can implement a number of initiatives to automate part of the sales process and lead qualification through theEmail Marketing Automation.


"We tackled creating lead generation campaigns for Linkedin, huge humility and expertise"


"Lead Generation on Facebook campaigns: we have achieved excellent results and above all, thanks to Emanuele's skills, we have increasingly improved the performance of the campaigns".

Case Studies and Results of Lead Generation Campaigns

Below you will find some of the case studies of the companies I work with and their results, such as increased revenue, decreased cost of contact acquisition, increased customer value over time.

+150% ROAS with Facebook Ads and Email Marketing

Windows Case Study
A case study of a window and door frame company that, thanks to Lead Generation and Email Marketing Automation work, managed to automate and generate a return on investment on ADV and consulting spending equal to +150%.

30.000€ Turnover and 5400% ROI with Lead Nurturing

A case study of Lead Nurturing in the B2B of a company in the marble sector that, despite starting from a target that was difficult to reach, generated 30,000 euros of additional turnover and a ROAS of 5400% with a retraining of contacts and the sending of precise newsletters.

157 requests with 380€ spent in Google Ads

hotel case study
A case study in the tourism sector of a hotel which, starting from certain critical points, managed to generate 157 contacts with a limited budget on Google ADS divided between booking requests, phone calls and newsletter subscribers, at the same time encouraging disintermediation from Booking.com.

+219.5% average increase in turnover

Mattresses case study
A case study of a mattress company where, proceeding to the preliminary analysis of the purchasing process, they proceeded to incentivize Reviews and Passaparola and Nurturing via email and SMS of the private customer, contributing to a +219.5% of average turnover compared to the previous year.

"Lead Generation on Facebook campaigns: we have achieved excellent results and above all, thanks to Emanuele's skills, we have improved the performance of the campaigns more and more."

250 B2B Leads at the Fair with Google Ads

fair case study
A case study of a metalworking company that, by taking advantage of its participation in an industry fair, managed to acquire 250 potential customer contacts with a negligible cost in Google ADS and a high ROI.

B2B leads from large companies with LinkedIn Ads

ERP software case study
A case study of a company that resells a series of ERP management software of a well-known brand, which has managed to acquire dozens of profiled and data-rich leads from structured companies, with a series of campaigns on LinkedIn ADS and Landing Page optimized from the point of view of Neuromarketing and CRO.

150 phone calls with 1164€ in Google Ads

Nursing Home Case Study
A case study of an addiction recovery nursing home that got 150 phone leads and another 20 email leads with Search Network campaigns, targeted extensions, and excellent CPC and CTR.

465 Webinar Attendees With 313 In Facebook Ads

neurospychologist case study webinar
A case study of a Neuropsychologist who, through a strategy aimed at educating the potential client and transmitting trust, managed to acquire almost 500 leads (constantly increasing) with a few hundred euros of investment in Facebook ADS.

"His competence is confirmed by the results, moreover I appreciated his professionalism and transparency"


"A serious, knowledgeable and reliable professional who can tell on the fly what works and what doesn't. Working with him is a pleasure and a source of continuous stimulation."

How We Can Collaborate

Here are the 3 main ways I work with client companies.

Lead Generation Consulting

In this case, after a strategic part carried out together and aimed at understanding product or service, target, buying process and strategy, I proceed with the creation of one or more Lead Generation Campaigns with online advertising, Landing Page and the necessary tracking and with the implementation of online advertising campaigns.

Lead Generation Supervision

In this case, I supervise existing projects, suggesting the most appropriate initiatives for achieving results and improving KPIs, interfacing with the people who are entrusted in practice with the implementation of the initiatives to be carried out, such as the trusted agency or internal staff.

Lead Generation Training

In this case, I conduct tailored training, going through all phases of a lead generation strategy in a consequential, practical and advanced manner and sharing best practices and mistakes to avoid. Conducted on Skype or similar platforms or in-person if possible.


"Professionalism, competence, availability distinguish him in every aspect both work and human"


"He gave us a lot of advice in the company on how to manage customers and contacts, helping us to have an increase in sales."

About me

Entrepreneur, consultant and trainer in Web Marketing. I have been professionally involved in consulting and training in Web Marketing for over 12 years, following dozens of projects for companies from a variety of industries and web agencies. I have also been involved in training as a teacher since 2001, training hundreds of people online and live throughout Italy over the years. Author of "Lead Generation: get new contacts and turn them into loyal customers," published in 2017 by Flaccovio Editore, 1st Reprint 2018. Speaker at national events on Web Marketing such as SMAU, From Zero to SEO, Inbound Strategies, Adworld Experience. Want to learn more? Here is my website.

Emanuele Chiericato, Consultant & Trainer Lead Generation


"His techniques have proven effective in improving the visibility of a major client."


"Emanuele is professional, knowledgeable, reliable, accurate, his skills are amazing."

Want to understand how to do Lead Generation for your business? Let's talk about it.

Contact me without obligation to schedule an initial analysis.