I help you to generate B2B Profiled Leads, with LinkedIn Ads Consulting

A consulting service of Lead Generation on LinkedIn Ads, LinkedIn's advertising program, to generate profiled contacts of potential customers in B2B, optimizing acquisition costs, in 4 steps:

A wonderful job done together with Emanuele in creating campaigns for LinkedIn. Great clarity, great method that combines the theoretical and practical part, huge humility and expertise. Thank you!

How LinkedIn ADS Consulting Works

The 4 steps that make up LinkedIn Ads Consulting.


Product & Service Analysis, Target & Strategy

In this first phase we are going to understand who is the potential customer you want to intercept with LinkedIn Ads and what strategy to adopt to achieve the conversion goals (Lead Generation) set.


Creating LinkedIn Advertising Campaigns, Landing Pages and Setting Tracks

In this second phase begins the most operational part of the service: we're going to build one or more Landing Pages for contact acquisition depending on the chosen strategy, to create advertising campaigns on LinkedIn Ads depending on the identified target, taking advantage of the profiling options of the tool and finally to set all the tracks to understand return on investment and user experience.

Linkedin Ads Consultant
Linkedin Ads Consulting

Monitoring and Optimizing LinkedIn Ads Campaigns

In this phase we constantly monitor the performance of advertising campaigns from the point of view of performance indicators (including conversions, cost per lead, cost per click, CTR, frequency), making optimizations aimed at maximizing results in terms of quantity, quality and cost per lead.


What about after we acquire the lead? Email Marketing Automation

In this phase, after the acquisition of the Lead, we can implement a series of initiatives of Email Marketing Automation To convert the lead into a customer.

Email Marketing Automation

"His competence is confirmed by the results, moreover I appreciated his professionalism and transparency"


"A serious, knowledgeable and reliable professional who can tell on the fly what works and what doesn't. Working with him is a pleasure and a source of continuous stimulation."

Case Studies and Lead Generation Results with LinkedIn Ads

Below you'll find some of the LinkedIn Ads consulting case studies.

B2B Lead Generation in the Software Industry with LinkedIn Ads

With an ERP management software company, we were able to acquire profiled, data-rich leads from decision makers in structured companies with a series of LinkedIn Ads campaigns, Neuromarketing-optimized Landing Pages, and CROWhite Paper, Video Case Study and Demo downloads.

B2B Lead Generation in the Education industry with LinkedIn Ads

LinkedIn Ads Campaigns
With a company that sells training and consulting in a B2B manufacturing sector, we were able to acquire profiled leads for training and consulting activities, reducing the CPL from €25 to €10 thanks to numerous tests on targeting, bidding and creativity.

B2B Lead Generation in the Consulting industry with LinkedIn Ads

LinkedIn Ads Campaigns
With a company that sells tax and fiscal consulting services in B2B, we were able to acquire profiled decision maker leads for a specific service by optimizing CPL and communicating appropriately with the help of a Landing Page.

"We tackled creating lead generation campaigns for Linkedin, huge humility and expertise"


"Lead Generation on Facebook campaigns: we have achieved excellent results and above all, thanks to Emanuele's skills, we have increasingly improved the performance of the campaigns".

How We Can Collaborate

Here are the 3 main ways I work with client companies.

LinkedIn Ads Consulting

In this case, after a strategic part carried out together and aimed at understanding product or service, target, buying process and strategy, I proceed with the creation of the eventual Landing Page and the necessary tracking and implementation of LinkedIn Ads campaigns.

LinkedIn Ads oversight

In this case, I supervise existing projects, suggesting the most appropriate initiatives for achieving results and improving KPIs, interfacing with the people who are entrusted in practice with the implementation of the initiatives to be carried out, such as the trusted agency or internal staff.

LinkedIn Ads Training

In this case I conduct tailored training on the LinkedIn Ads platform, going through all the steps of the platform in a consequential, practical and advanced manner and sharing best practices and mistakes to avoid. Conducted on Google Meet and or similar platforms. If you prefer a video solution, check out the LinkedIn Ads course.


"Professionalism, competence, availability distinguish him in every aspect both work and human"


"He gave us a lot of advice in the company on how to manage customers and contacts, helping us to have an increase in sales."

About me

My name is Emanuele Chiericato and I have been professionally involved in Web Marketing consulting and training for 13 years, with a focus on Lead Generation and Email Marketing Automation.
I am Author of "Lead Generation: get new contacts and turn them into loyal customers", published in 2017 by Flaccovio Editore, 1st Reprint 2018 and Speaker in national events on Web Marketing such as SMAU, Da Zero a SEO, Inbound Strategies, Adworld Experience.
Want to know more? Here is my website.


"His techniques have proven effective in improving the visibility of a major client."


"Emanuele is professional, knowledgeable, reliable, accurate, his skills are amazing."

Shall we have a chat?

Contact me without obligation to schedule an initial analysis.