Learn how to Increase Conversions for the same number of Visitors and Costs with the Conversion Rate Optimization Course

An advanced training course on CRO (Conversion Rate Optimization) tailored to your company and carried out in video conference whenever you want, to learn how to:

  • understand quantitative and qualitative data to make Data Driven decisions
  • learn about Heat Maps, Session Recording, Surveys and Form Analytics
  • Understand how to formulate change assumptions based on priorities
  • understand what they are A/B Test or multivariate testing
  • know elements of Neuromarketing and UX with case studies of A/B Test
  • increase conversion rate and revenue at the same sessions and costs
Learn more
Let's talk about it
emanuele chiericato

Emanuele Chiericato, CRO Consultant and Trainer
Author of "Lead Generation" (Flaccovio Publisher)

5/5

"We tackled the creation of lead generation campaigns for. LinkedIn., great clarity in explanations, excellent training method that combines the theoretical and practical part."

5/5

"A structured course that brings order to a fundamental subject for any company that wants to generate new contacts and convert leads into customers, I recommend it to both corporate Marketing Managers and Marketing consultants"

Emanuele Chiericato Lead Generation Course Review

CRO Conversion Rate Optimization Course Content

Below you'll find the main topics of the CRO Conversion Rate Optimization course: for more in-depth information or specific requests, let's talk.

part 1: understanding CRO
  • A definition of Conversion Rate Optimization
  • The Lean Process in CRO
  • What CRO is and is not
  • Practical examples and case studies
Part 2: Data Collection: Conversion Research
  • Quantitative data: priorities in Google Analytics
  • Qualitative data: tips, operation, software
  • Heat maps
  • Recording sessions
  • Form Analysis
  • Surveys & Pools
Part 3: Assumptions: list and 3 prioritization frameworks
  • PIE Framework
  • ICE Framework
  • PXL Framework
Part 4: Test & Analysis Results
  • Test types: A/B Test, A/B/n, MTV
  • Tips, operation, software
  • Introduction to statistical significance
part 5: neuromarketing, ux and copy + case studies
  • Elements of Neuromarketing, Copywriting & UX Design for the Landing Page
  • Case studies of A/B testing in the area of Lead Generation and Ecommerce
  • Practical examples and case studies

FAQ

Some frequently asked questions about the Conversion Rate Optimization course.

When and how does the Conversion Rate Optimization course take place?

The Conversion Rate Optimization Course takes place online, on the platform of your choice (preferably Google Meet), at dates and times agreed together based on your availability.

Who is the Conversion Rate Optimization course for?

The Conversion Rate Optimization course is aimed at employees and owners of companies, (web) marketing professionals and anyone who wants to understand in a complete and consequential way strategies and tools to optimize revenue for the same number of visitors and costs.

Is the Conversion Rate Optimization course available in video format?

At this time, the Conversion Rate Optimization course is not available in a recorded video course format, but we can keep it live tailored to your training goals.

How long is the Conversion Rate Optimization course?

An average of 4-6 hours is required to conduct the standard CRO course program, which we can extend as needed.

What is the required investment?

The investment required for the Conversion Rate Optimization Course varies depending on the topics and duration: contact me to define a program tailored to your training needs.

Are certificates and post-course support provided?

Of course, a nominal certificate of attendance can be provided upon request and post-course coaching and mentoring sessions can be arranged for participants.

"A structured course that puts order where others make a mess."
5/5
"Great content, great overall setup, worth more than the price you put it on sale for"
5/5
"A well-structured course that brings order to a fundamental subject for any company that wants to generate new leads and convert leads into customers"
5/5

The Conversion Rate Optimization course in figures

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Trained students

Reviews

Some opinions released by those who have attended the Conversion Rate Optimization course or another training opportunity with me.

5/5

"Always very clear in explanations and concrete examples to make understand even those who know little about it."

Corso Emanuele Chiericato Opinions
5/5

"Professional and knowledgeable, knows how to respond to participants' needs, makes them curious and inspires them."

5/5

"We tackled creating lead generation campaigns for Linkedin, huge humility and expertise"

5/5

"Lead Generation on Facebook campaigns: we have achieved excellent results and above all, thanks to Emanuele's skills, we have increasingly improved the performance of the campaigns".

The author of the Conversion Rate Optimization Course

My name is Emanuele Chiericato and I have been professionally involved in consulting and training in Web Marketing for 12 years, with a focus on Lead Generation and Email Marketing Automation. I am Author of "Lead Generation: get new contacts and turn them into loyal customers", published in 2017 by Flaccovio Editore, 1st Reprint 2018 and Speaker in national events on Web Marketing such as SMAU, Da Zero a SEO, Inbound Strategies, Adworld Experience. Want to learn more? Here is my website.

Want to learn more about the Conversion Rate Optimization course?

Contact me without obligation to talk about your training needs together.

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