Learn to Automate Communications and Sales with Leads and Customers with the Email Marketing Automation Course

An advanced training course on Email Marketing and Email Marketing Automation, tailored to your company and carried out in video conference whenever you want, to learn how to:

  • learn how to use 100% your Email Service Provider
  • Improve delivery rates, opens and clicks of your Email Marketing
  • create Email Marketing Automation workflows
  • Automate contacts and sales with customers and prospects
Learn more
Let's talk about it
emanuele chiericato

Emanuele Chiericato, Consultant and Trainer Email Marketing Automation
Author of "Lead Generation" (Flaccovio Publisher)

"Emanuele's skills and knowledge in Marketing Automation are really good and he proved it with the results achieved in all the activities done together"

5/5

"I had the pleasure of working with Emanuele for almost two years in Marketing Automation. Emanuele's skills and knowledge are really good and he proved it with the results achieved in all the activities done together"

Reviews email marketing automation course
5/5

"A structured course that brings order to a fundamental subject for any company that wants to generate new contacts and convert leads into customers, I recommend it to both corporate Marketing Managers and Marketing consultants"

Emanuele Chiericato Lead Generation Course Review

Email Marketing Automation Course Content

Below you will find the main topics of the Email Marketing + Email Marketing Automation course: for more in-depth information or specific requests, let's talk about it.

part 1: how to capture email and use an esp
  • List Building: Lead Generation. Strategies and Tools
  • List Building: Buying Lists. Pros and cons and best practices.
  • How to choose an ESP (Email Service Provider): overview
  • How to choose ESP: similarities and differences
  • Let's learn how to use your ESP at 100%: lists and campaigns
  • Practical examples and case studies
part 2: analyze and improve performance (kpi)
  • What is it and how to improve the rate of delivery (deliverability)
  • Hard and Soft Bounce, Dedicated IP, Email Verification, Spam Traps
  • What it is and how to improve the open rate
  • What it is and how to improve click-through rates
  • Heatmaps and A/B Test in Email Marketing
part 3: automate with email marketing automation
  • How to create an Email Marketing Automation workflow
  • Starting Point and Automation Software (Zapier)
  • Time Based and Action Based Triggers
  • Conversions, Tags and Lead Scoring
  • Automate Newsletter sending with RSS and other scenarios
  • Integrations with CRM
part 4: case studies
  • Window and door industry: automate sales by sending emails and text messages
  • Mattress Industry: Retention with Email Marketing and SMS Marketing
  • Marble Sector: Retention with Email Marketing
  • Medical Sector: Automating Periodic Post-Webinar Contact
  • Practical examples

FAQ

Some frequently asked questions about the Email Marketing / Email Marketing Automation course

When and how does the Email Marketing Automation course take place?

The Email Marketing Automation Course takes place online, on the platform of your choice (preferably Google Meet), at dates and times agreed together according to your availability.

Who is the Email Marketing Automation course for?

The Email Marketing Automation Course is aimed at employees and owners of companies, (web) marketing professionals and anyone who wants to understand how to optimize the performance of their Email Marketing initiatives and automate processes.

Is the Email Marketing Automation course available in video format?

At this time, the Email Marketing Automation course is not available in video format.

How long does the Email Marketing Automation course last?

To carry out the standard program of the Lead Generation Course an average of 8 hours is required, which we can extend as needed.

What is the required investment?

The investment required for the Email Marketing Automation Course varies depending on the topics and duration: contact me to define a program tailored to your training needs.

Are certificates and post-course support provided?

Of course, a nominal certificate of attendance can be provided upon request and post-course coaching and mentoring sessions can be arranged for participants.

"A structured course that puts order where others make a mess."
5/5
"Great content, great overall setup, worth more than the price you put it on sale for"
5/5
"A well-structured course that brings order to a fundamental subject for any company that wants to generate new leads and convert leads into customers"
5/5

Reviews

Some opinions released by those who have attended the Email Marketing Automation course or another training opportunity with me.

5/5

"Always very clear in explanations and concrete examples to make understand even those who know little about it."

Corso Emanuele Chiericato Opinions
5/5

"Professional and knowledgeable, knows how to respond to participants' needs, makes them curious and inspires them."

5/5

"Emanuele was an excellent prof, his lessons were very practical and full of examples, a direct language, his culture is based on experience, little notion and a lot of work. I learned so much from him."

Course Opinions
5/5

"Emanuele has held a course at our company: experienced consultant, competent and helpful, attentive to customer needs, always very clear in explanations and concrete examples so that even those who know little understand"

Corso Emanuele Chiericato Opinions

Who holds the Email Marketing Automation course

My name is Emanuele Chiericato and I have been professionally involved in Web Marketing consulting and training for 15 years, with a focus on Lead Generation and Email Marketing Automation.
I am Author of "Lead Generation: get new contacts and turn them into loyal customers", published in 2017 by Flaccovio Editore, 1st Reprint 2018 and Speaker in national events on Web Marketing such as SMAU, Da Zero a SEO, Inbound Strategies, Adworld Experience.
Want to know more? Here is my website.

Want to learn more about the Email Marketing Automation course?

Contact me without obligation to talk about your training needs together.

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