Learn how to Acquire Profiled Leads on Google, Optimizing Costs, with the Google Ads Course

An advanced training course on Google Ads, tailored to your company and delivered via video conference whenever you want, to learn how to:

emanuele chiericato

Emanuele Chiericato, Google Ads Consultant and Trainer
Author of "Lead Generation" (Flaccovio Publisher)

"The lessons of the Google Ads course were thorough and enjoyable, perfectly structured, each lesson was full of practical examples and tips. Top professional."

review course google ads emanuele chiericato

Google Ads Course Content

Below you will find the main topics of the Google Ads course: for more in-depth information or specific requests, let's talk.

Part 1: Google Ads in the buying process
Part 2: Inside Google Ads: Campaigns
part 3: inside google ads: ad groups and ads
part 5: beyond the search
Part 6: Track, automate, scale up


Some frequently asked questions about the Google Ads course.

When and how does the Google Ads course take place?

The Google Ads Course takes place online, on the platform of your choice (preferably Google Meet), at dates and times agreed together based on your availability.

Who is the Google Ads course for?

The Conversion Rate Optimization Course is directed to employees and business owners, (web) marketing professionals, and anyone who wants to comprehensively and consequentially understand strategies and tools for optimizing the performance of the Google Ads (formerly Google AdWords) advertising platform

Is the Google Ads course available in video format?

Currently the Google Ads course is not available in recorded video course format, but we can keep it live tailored to your training goals.

How long is the Google Ads course?

An average of 20 hours is required to conduct the standard Google Ads course program, which we can reduce or extend as needed.

What is the required investment?

The investment required for the Google Ads Course varies depending on the topics and duration: contact me to define a program tailored to your training needs.

Are certificates and post-course support provided?

Of course, a nominal certificate of attendance can be provided upon request and post-course coaching and mentoring sessions can be arranged for participants.

"A structured course that puts order where others make a mess."
"Great content, great overall setup, worth more than the price you put it on sale for"
"A well-structured course that brings order to a fundamental subject for any company that wants to generate new leads and convert leads into customers"

The Google Ads course in figures

The average satisfaction score
Years of experience
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Trained students


Some opinions released by those who attended the Google Ads course or another training opportunity with me.

"He was able to follow up and advise us in an attentive and timely manner, using his skills and experience so as to calibrate the Google Ads campaign to best suit our needs. A true example."

opinion course google ads emanuele chiericato

"Always very clear in explanations and concrete examples to make understand even those who know little about it."

Corso Emanuele Chiericato Opinions

"Professional and knowledgeable, knows how to respond to participants' needs, makes them curious and inspires them."


"A structured course that brings order to a fundamental subject for every company, I recommend it to both corporate Marketing Managers and Marketing Consultants"

Emanuele Chiericato Lead Generation Course Review

Case Studies and Google Ads Results

Below are some of the case studies and related results of Google Ads consultations for Lead Generation.

157 requests with 380€ in Google Ads in the Tourism Sector

hotel google ads lead generation case study
A case study of a hotel that managed to generate 157 contacts with Google ADS divided between booking requests, phone calls and newsletter subscribers, while at the same time encouraging disintermediation from Booking.com.

150 phone contacts with €1164 in Google Ads in the Health Sector

Google Ads Lead Generation Case Study
A case study of an addiction recovery nursing home that got 150 phone leads and another 20 email leads with Search Network campaigns, targeted extensions, and excellent CPC and CTR.

250 B2B Leads with Google Ads in the Metalworking Industry.

A case study of a metalworking company that, by taking advantage of its participation in an industry fair, managed to acquire 250 potential customer contacts with a negligible cost in Google ADS and a high ROI.

The author of the Google Ads Course

My name is Emanuele Chiericato and I have been professionally consulting and training in Web Marketing for 13 years, with a focus on Lead Generation and Email Marketing Automation. Certified Search Network in 2016 and with certificate of attendance of Advanced Google Display Network course in 2020. I am Author of "Lead Generation: get new leads and turn them into loyal customers," published in 2017 by Flaccovio Editore, 1st Reprint 2018 and Speaker in national events on Web Marketing such as SMAU, From Zero to SEO, Inbound Strategies, Adworld Experience.
Want to know more? Here is my website.


Want to learn more about the Google Ads course?

Contact me without obligation to talk about your training needs together.