Emma: Complete Guide to Email Service Provider

What is Emma

Emma (https://myemma.com/) is an Email Service Provider, which provides features typically found in the email marketing software as a newsletter editor, tracking with Analytics and tools for AB test, email marketing automation and segmentation. Let's take a look at Emma's functionality together.

Emma homepage

Emma features

Emma Functionality

Some of the functionalities Emma's base (https://myemma.com/email-marketing-features) are as follows.

Email Marketing Automation

Emma Automation

With the marketing automation suite of Emma (https://myemma.com/email-marketing-automation), you can create targeted workflows based on any action taken by your audience both inside and outside the inbox. You can create targeted campaigns based on user behavior and send appropriate follow-up emails. Emma integrates with Zapier.


Emma Segmentation

With this feature (https://myemma.com/email-marketing-features/list-segmentation), you can create more targeted emails with segments and dynamic web personalization content.

A/B Testing

Emma A/B Testing

The A/B content testing tool offered by Emma (https://myemma.com/email-marketing-features/a-b-testing) allows you to find out what email content will be most effective before sharing it with your entire list, allowing you to discover what works best and optimize email marketing KPIs like open rate and click-through rate.

Landing Page

Emma Landing Page

With the function Landing Page offered by Emma (https://myemma.com/email-marketing-features/landing-pages), you can create great landing pages with the drag and drop editor and publish them with a single click, without the need for external tools.


Emma Editor

L'drag and drop editor is fun and easy to use, allowing you to focus solely on your content. With the mobile design mode you can easily design with mobile and desktop devices and effortlessly switch between edits and preview.


Emma Modules

With Emma's module function (https://myemma.com/email-marketing-features/email-signup-forms) and Lightbox forms (similar to PopUp) allow you to select the right time to ask for an email address. You can decide on the basis of which trigger, i.e. when, where and after which action you would like them to be displayed in order to optimize the chances of completion.


Emma Analytics

The analysis of Emma's e-mail (https://myemma.com/email-marketing-features/email-analytics) helps you get to know your subscribers better.

The tools at your disposal are:

  • Click Maptypical tool in the CROwhich shows you where users click, so you can see which content performs best in terms of clicks;
  • Response Dashboard: reports provided by Emma help you know your audience and use your data to get better results every time you send an email;
  • Mailing Score, which allows you to simplify viewing email performance, comparing it to previously sent newsletters, and even sharing the results.


Emma integrates with the best known CRM, ecommerce and web analytics platforms (https://myemma.com/partnerships), in detail:

Opinions and reviews on Emma

Emma has achieved a rating of 4 out of 5 stars on G2.com. You can read hundreds of user comments and testimonials at https://www.g2.com/products/emma/reviews#reviews.

Some brief reviews can be found on the official website.

Emma Opinions
Emma reviews

Emma's Prices

Emma prices

Emma offers three paid plans (https://myemma.com/pricing), which we detail below:

  • Pro, at $ 89 per month;
  • +PLUS, at $ 159 per month;
  • EMMA HQ, at $ 279 per month.

You can request a demo by clicking on the following link: https://myemma.com/get-started?sv=prospect-services.

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