Hotjar: Complete Guide to CRO Software. What is it, How it works, Alternatives, Pricing

What is Hotjar 

Hotjar ( is one of the most popular and well-known among the software CRO, thanks to thermal mapping capabilities (heat maps, or heatmap, session recording and surveys, which allow you to see how users interact with your website, ecommerce o Landing Page, helping you identify any clutch elements and bottlenecks to the conversion.

The company, founded in 2014 is now a global team of over 100 employees led by founder and CEO David Darmanin and works completely remotely.

In this review, we take a closer look at Hotjar's features and pricing.


How Hotjar works 

Let's take a quick look at Hotjar's main features in the following lines and in the video tutorial below (ah, subscribe to the channel😉!).


Hotjar Heatpmaps

One of the most popular and used features of Hotjar is the heat maps (, which allow Visually see the clicks, mouse movements and scrolls of visitors. Heatmaps are visible from various devices (desktop, mobile and tablet) and downloadable.

Incoming feedback 

Hotjar Incoming feedback

The function of incoming feedback ( allows your visitors to provide feedback on your website. The feedback is displayed in the form of a box with icons (emoji) and allows you to understand any feelings of frustration with certain pages on your site, allowing you to discover underperforming pages or parts of your site.

Session recordings 

Hotjar recording sessions

The session recording function ( allows you to record user sessions for later review (including increasing speed and eliminating pauses), filter, save and share recordings with your team.


Hotjar Polls

The function of poll ( allows website visitors to leave feedback via a short survey. The creation of surveys & pools can be done with the use of multiple-choice fields, open response, can be filtered on specific pages and devices and also integrates customer experience evaluation systems such as the NPS score.

Integrations: WordPress and Google Tag Manager

Hotjar additions

Hotjar has integrations with several tools such as Hubspot,, Google Tag Manager (where it can be installed with a native tag), Weebly, WordPress, Omniconvert, Zapier, Instapage.

Alternatives to Hotjar

Lucky Orange, Mouseflow e Yandex Metrica are common alternatives for Hotjar. Let's see an overview of them.

Lucky Orange

Lucky Orange is a cheaper alternative to Hotjar.

Lucky Orange has a neat and customizable interface and similarly to Hotjar, it also creates an automatic record of each visitor and has heat map functionality.

With essentially the same functionality as Hotjar, Lucky Orange is more competitively priced.


In terms of functionality, Mouseflow has got all the functionalities offered by Hotjar such as form tracking (to be honest this is no longer present in Hotjar, for more information check out this article on the form analytics), session playback, heat maps, and channeling. It also offers integrations with several popular platforms such as. WordPressJoomla, Google Analytics, Hubspot, and Shopify.

Mouseflow, like Hotjar, also allows you to filter and segment your visitors by operating system, traffic source, location and save a filter.

Overall, Mouseflow is a complete alternative to Hotjar at a competitive price.

Yandex Metrica

While Hotjar is primarily a CRO software, Yandex Metrica concerns the general analysis of websites. It provides actions of visitors. Like Hotjar, it includes many heatmap alternatives.


  • If you want to focus on analyzing visitor behavior via heatmaps and session recording and customer feedback, you should choice Hotjar;
  • If, on the other hand, you need reports about your website's performance, you should consider Yandex Metrica.

Yandex Metrica, compared not only to HotJar but also compared to Lucky Orange and MouseFlow is a completely free and provides unlimited traffic, sites per account and support.

Opinions and reviews on Hotjar 

Hotjar serves customers in over 180 countries around the world. Check out user opinions and reviews here:

Prices of Hotjar

Hotjar prices
Hotjar cost

Hotjar has five pricing plans (  

  • Personal Basic;
  • Personal Plus;
  • Business, Stairs;
  • Agency.

Personal Basic is a free plan, but you have a limited number of sessions per day. Personal Plus costs $ 39 per month.

The plan Business, starts at $ 99 per month and the price increases as your daily sessions grow. Also the Scale offers deeper insights and advanced features for teams with more traffic and starts at $ 389 per month.

The plan Agency is for marketing agencies that want to use Hotjar for multiple clients or on multiple sites with a single account. To find out the price of the Agency plan you will need to get a quote for your needs.

In addition to the free plan, Hotjar also offers free trials for its paid plans. You can use a 15-day free trial for the Business plan and a 30-day extended trial for the Agency plan.

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