Omnisend: Guide to Email Marketing Platform for Ecommerce

What is Omnisend

Born in 2014 in Lithuania under the name Soundest, Omnisend. ( is a email marketing software which currently employs 80 people to provide its service to 50,000 sites ecommerce.

Omnisend. is a email marketing software ecommerce-specific, featuring a free plan and affordable paid plans, as well as features like Landing Page e Email Marketing Automation with particular attention toecommerce and to the segmentation feature advanced.

Omnisend homepage

For Omnisend

Omnisend is an email marketing platform to evaluate for those who have an ecommerce, thanks to native integration with major platforms and CMS ecommerce creation such as BigCommerce, Shopify, Magento, WooCommerce and is looking for tools for email marketing automation as models for abandoned trolleycross selling, reactivation of the inactive customers, transactional emails and order follow up.

Omnisend features

Omnisend functionality

Let's explore the main functionalities of Omnisend (

Email Marketing

With Ominsend you create email and SMS campaigns ( to complete your omnichannel strategy. 

It allows you to stay in touch with your customers and share relevant information of all your customers or specific segments of your audience and customers.

Popups & Forms

Omnisend Popups & Forms

Turn your traffic into contacts in dynamic ways to capture emails with the modules of Omnisend: (

Marketing Automation

Omnisend Marketing automation

With Omnisend's email marketing and sms automation features ( you can follow prospects on their customer journey, set triggers to make sure the right message is sent to the right person at the right time.


Omnisend sms

ìWith Omnisend, you can integrate SMS ( to your emails and receive free SMS credits.

Multichannel marketing campaigns

With Omnisend, you can create and launch a marketing campaign with a wide selection of networks, consisting of text messages, emails and, of course, social networks.

Likewise, users can combine all of their social networks and communication networks into one connected workflow, making it much easier to automate your multi-channel marketing campaigns.


Omnisend Reporting

The functionality of reporting of Omnisend ( are developed for in-depth campaign analysis, allowing you to drill down into the specifics. Rest assured, you can analyze every element of your marketing campaign to see what's working and what needs a revamp.

You can also create bespoke reports based on your entry forms.


Omnisend Segmentation

The function of segmentation feature of Omnisend ( allows you to separate your email list directly into small segments

You can base these "segments" on your subscriber demographics, acquisition behaviors, the partnership they have with your brand, and so on, allowing you to send much more personalized messages and, as a result, increase customer engagement such as open rates.

You can use Omnisend's automatically renewed segments, which allow you to categorize your customers by:

  • Purchasing behaviour
  • The channels they use to interact with your brand
  • Their campaign activity

Content Editor

You can create quality emails every time with the drag-and-drop editor. Omnisend comes with an easy-to-use content editor. Use the same newsletter for all your newsletters: classic campaigns or automated emails that you only need to set up once.

Choose from fully customizable templates that generally fit your brand and needs, drag and drop important elements, and get your mail content ready in minutes.

Benefits of the content editor:

  • Save time with the product selector.
  • Use the templates that fit your needs.
  • Improves email click-through rates.
  • Use unique discount codes.
  • Easily add automatic product recommendations.


Always send a relevant message with smart segmentation and targeting. You should know that every subscriber is unique. To simply provide your subscribers and customers with a more personalized and relevant message, you can create smart segmentation from different lists so that you can send the right message to the right person easily and effectively with the help of this tool.


Omnisend supplements

Omnisend offers integrations ( with over 30 apps in numerous groups, e.g. shipping and logistics, ecommerce systems, sales conversion and optimization, customer service.

Some of Omnisend's favorite integrations are OptiMonk, Poptin, Sendtric, WPEngine, Zapier.

Opinions and reviews on Omnisend

Check out the user reviews and comments on the official website:

Prices by Omnisend

Omnisend. lets you choose between three plans: Free, Standard and Pro (

omnisend prices

We indicate below the characteristics of each plan. 


  • Up to 250 contacts (unlimited contact list)
  • 500 emails per month
  • Up to 60 international SMS
  • Up to 500 Web Push
  • Professional-looking email templates
  • Pre-built automations and workflows
  • Popups and registration forms
  • Customer segmentation and analysis
  • Sales and Performance Reports
  • A/B Testing
  • E-mail customer support


  • Up to 500 contacts
  • 6,000 emails/month (emails are based on the number of contacts you enter on the pricing page)
  • Up to 60 international SMS
  • Unlimited Web Push
  • Customer Success Manager (from 60K contacts)
  • 24/7 real-time chat and support


  • Up to 500 contacts (based on the number you enter on the pricing page)
  • Unlimited email
  • Up to 3540 international SMS
  • Unlimited Web Push
  • Advanced Reporting
  • Customer Success Manager (from 27k contacts)
  • 24/7 priority assistance

Try all the benefits of Omnisend for free and decide after 14 days:

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