OptinMonster: Lead Generation Software Features, Reviews, and Pricing

What is OptinMonster and how it works

Did you know that over 70% of visitors who leave your website will never return? And most websites acquire less than one email for every 200 visitors (an average conversion rate of 0.5%!)?

And that, from the point of view ofecommerce, on average 67.91% of carts are abandoned?

Launched in 2013, OptinMonster (https://optinmonster.com/) is a software for the lead generation for marketing agencies, bloggers, e-commerce sites, useful for 3 main objectives:

Let's see them in detail.

OptinMonster for Lead Generation and Ecommerce

From the point of view of lead generationOptinMonster's email capture modules, combined with advanced targeting capabilities and the Behaviour Automation, help you increase conversions and expand your mailing list.

Let's take a closer look at the features of OptinMonster (https://optinmonster.com/features/) to reduce cart abandonment and optimize lead generation.

  • Over 65 ready-made templates, mobile friendly, customizable with a Drag & Drop editor;
optinmonster template
  • Behaviour Automation: OptinMonster shows personalized messages at the right time based on user behaviour to maximize engagement, conversions and sales;
  • the function of A/B Test allows you to try different titles, content, layouts and styles to see what converts best;
ab test optinmonster
  • The Onsite Retargeting® solution helps turn abandoned visitors into leads and customers;

Features of OptinMonster

Let's take a closer look at the features of OptinMonster (https://optinmonster.com/features/).

Builder Drag 'n' Drop

The drag & drop builder by OptinMonster allows you to create visually impactful optin forms that are optimized for conversion rates:

  • Drag & Drop BuilderStart with predefined templates and customize them as you like;
  • Form Yes / NoCreate multi-step campaigns to improve conversions and sales.
  • Popup optimized for mobile devicesOptimize your campaigns for smartphones and tablets.
  • Thank you Page customizableIt allows you to customize your Thank You Page to further increase engagement.
  • Canvas: You can create your own designs from scratch, no coding required.
  • MonsterEffects™You can choose from over 26 attention-grabbing animations and sound effects.

Types of optin

In OptinMonster you can choose the most suitable type of optin from a wide selection To show the most appealing offers to your visitors for maximum engagement, thanks to:

  • Popup lightbox: a popup to grow your mailing list.
  • Welcome Mat full screencreates a interstitial full screen with a call to action.
  • Slide In Scroll Box: High conversion alternative for popups that appear from the corner.
  • Floating Bar: increase conversions with a horizontal bar in the footer or following the page scroll.
  • CountdownIt leverages urgency and shortage of time To increase sales and conversions.
  • Form in sidebar: appear in the sidebar on every page of your website optimizing the chances of acquiring leads.
  • Inline form: Embeddable modules that you can add into blog posts and page content.
  • Content Lockertransforms any article into content that can only be viewed by subscribing to the mailing list.
  • Optin Wheel CouponCreate interactive campaigns.
OptinMonster types of optin


I OptinMonster Triggerbased on visitor behavior, allow you to always show the right campaign to the right person at the right time. Let's go through them.

  • Exit-Intent® Technologydetects mouse movements and displays a targeted message as the user is about to leave the page.
  • Scroll Trigger: shows campaigns only after the user has scrolled a certain percentage of the page.
  • MonsterLinks™ 2-Step Opt-ins: Converts any link or image into an opt-in form, potentially increasing 785% conversions.
  • InactivitySensor™It targets inactive visitors to convert them into subscribers.
  • Time Display Control: show your campaign at the right time to increase conversions.
  • Campaign planningallows you to run campaigns at specific dates and times.
  • JavaScript variables and HTML elements.

Targeting Options

OptinMonster comes with advanced targeting options to create campaigns that generate more leads, attract more subscribers and make more sales, thanks to certain features like:

  • Referrer detectionDisplays targeted messages based on where the user is coming from.
  • Page Level Targetingcustomize your campaigns according to the page or section of your website.
  • Site® follow-up campaignsCreate campaigns drip activated by visitor interactions.
  • OnSite Retargeting®Create special offers and promotions for returning visitors.
  • Targeting by geographical locationimprove conversions by customizing campaigns based on visitor location.
  • Cookie Retargeting: optimize your personalization with custom cookie retargeting.
  • Device-based targeting: Create unique campaigns for desktops, tablets and mobile devices.
  • AdBlock Detection


With OptinMonster you can get a wide range of data and statistics to improve your lead generation strategy. Key features include:

  • A/B Testing: test your ideas to continue to increase conversions.
  • Conversion analysisGet the statistics you need to improve your lead generation strategy.
  • TruLead™: audit leads acquired through OptinMonster forms to improve ROI, email delivery and engagement.
OptinMonster tracking

How do I use OptinMonster?

OptinMonster can be installed on almost any platform and integrates with major email marketing. The only requirement is that you must have a website where you can add a custom JavaScript snippet in the pages of the same, which you can also add with a custom HTML tag from Google Tag Manager.

OptinMonster on WordPress

OptinMonster also offers a popup plugin for WordPress.

OptinMonster doesn't require any code knowledge - you can create and customize lead capture forms from the extensive library of templates with an easy-to-use dashboard.


OptinMonster works with all major platforms of email marketing. Integrates with multiple services email marketing and Landing Page such as Aweber, Infusionsoft., Active Campaign, Hubspot,, Convertkit, SendinBlue, MailerLite, SendPulse, Mailerlite, Mailpoet.

OptinMonster integrations

Opinions about OptinMonster

Used by over one million websites worldwide, OptinMonster is considered one of the best lead generation software available on the market. On the official website (https://optinmonster.com/testimonials/) you can check out dozens of 5-star reviews from satisfied customers.    

Alternatives to OptinMonster

Alternatives that you can use instead of OptinMonster are:

  • Sumowhich, however, unlike OptinMonster is not able to offer the 2-Step Yes/No Optins features, Content Locking, sound effects, dynamic "Evergreen" countdown, InactivitySensor™, on-site Retargeting®, tag and category targeting of WordPress, Shopify collection and tag targeting, AdBlock tracking and retargeting.
  • Thrive Leads, which only integrates with WordPress and unlike OptinMonster, does not offer gamification features, sound effects, campaign planning, InactivitySensor ™, On-site Retargeting, Targeting by URL Parameter, Targeting by Referral Detection, Targeting by New and Returning Visitors, Targeting by Geographic Location, AdBlock Detection, Intelligent Success Display for Subscribed Visitors, and Success Tracking and Retargeting Scripts.
  • Bloom, which only integrates with WordPress and offers less than half of the functionality offered by OptinMonster.


OptinMonster prices

OptinMonster allows you to choose between different subscription plans (https://optinmonster.com/pricing/), such as:

  • Basic, at $9 per month instead of $14;
  • Plus, at $19 per month instead of $30;
  • Pro, at $29 per month instead of the best-selling $47;
  • Growth, at $49 per month instead of $80.
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