When you have a ecommerce selling products or selling services through a strategy of Lead GenerationThere are several persuasive strategies you can use to get users to make a purchase or acquire a lead.
A lever you can use to successfully "convince" the following" the user to take an action on your site is to show some Real-time notifications of significant activity that other customers are doing at the same time the new user is browsing the site.
But how do you get these notifications into your ecommerce o landing page? To be able to increase conversions with notifications of user actions in real time comes to your aid Proof (www.useproof.com).
Proof is a software which now includes 2 products: Experiences & Pulse (https://useproof.com/pulse), which allows you to create Real-time notifications by monitoring the actions users take on the site, which according to the official website are able to increase the conversion rate of the 15% in 15 minutes, leveraging the principle of Social Proof by R. Cialdini.
But How does Proof work? Let's find out together!
How does Proof work?
Proof (www.useproof.com) integrates seamlessly with your website without the need to know any code.
Here are the main features of Proof:
- activity notifications: are used to show recent sales;
- control of visitors: shows how many visitors are browsing the site, so if for example there are 200 visitors the counter will show it to users who are browsing the website;
- identification of visitors: the software is able to give you a detailed profile of the visitors who usually leave their email on the site;
- “customer journey" of customers: in this way you can see the actions and the path of the users on the website and consequently you can understand where to position the pop up and where the attention of potential customers is focused;
- optimization for mobile: the software does not work only on desktop but also on mobile, so even visitors who come to the e-commerce from smartphones and tablets will be able to see the notifications, without having problems viewing them;
- rcustomized rules: This way you can control how and when notifications are displayed to your potential customers, with a customization tailored to your needs;
- traduction into various languages: you can translate the notifications in any language you want, a feature that will help you improve conversions not only of Italian users but also foreign ones.
3 Benefits of Proof
The main advantage of Proof (www.useproof.com) is to leverage the Social RehearsalThe fact of seeing that someone else is buying, that another person is leaving his contact or requesting a service triggers two feelings in the potential customer: in the first case (if the product is limited) the user may feel an urgency to perform the action, on the other hand, seeing that many people are buying he feels that his action is socially approved, he is not the only one looking at the product and this leads him to feel more inclined to make the purchase.
Increased social reproof can lead to a increase in conversions and a decrease in cost per acquisition: The use of this tool allows you to increase the chances of converting more site visitors into leads and sales, at a lower cost.
How to get started with Proof?
Proof is very easy to use and you only need a few steps to install it, but let's see in detail what they are.
To get started with Proof I recommend:
- choose from one of the plans offered by Proof: https://useproof.com/pricing
- installation: the second step involves pixel installation directly on the pages. All you have to do is copy and paste, so you don't need to have any specific knowledge of development for this action;
- connection: the third step involves the Proof connection directly to the existing landing page software along with the CRM and also to the site platform;
- start the program: The last step involves launching notifications directly on the site.
Opinions about Proof
Used, according to the official website www.useproof.com from over 25,000 online businesses, Proof is able to increase the conversion rate in every part of the funnel of selling by leveraging urgency and social proof.
Proof: Integrations
Proof can integrate and work properly with different online platforms.
The main programs that integrate with UseProof are:
Proof: prices
Proof provides different pricing plans that can be optimally adapted to the different needs of customers, you can also request monthly billing. The plans provided by the software are:
Basic for $29 per month that involves:
- Management up to a maximum of 1000 visitors per month
- Unlimited domains
- Conversion analysis
- Recent activities
Pro for $79 per month, offering:
- Management of 10 thousand unique visitors per month
- Unlimited domains
- Conversion analysis
- Live visitor count
- Unlimited notifications
- Customized rules and timing
Business Plan at $129 per month:
- 50 thousand unique visitors per month
- Unlimited domains
- Live visitor count
- Heat maps
- Unlimited notifications
- Customized rules and timing
- Priority Support
Premium Plan at $199 per month:
- 100,000 unique visitors per month
- Unlimited domains
- Conversion analysis
- Live visitor count
- Unlimited notifications
- Heat maps
- Customized rules and timing
- Priority Support
Platinum Plan at $299 per month:
- Up to a maximum of 300 thousand unique visitors per month
- Unlimited domains
- Live visitor count
- Heat maps
- Unlimited notifications
- Rules and timescales that can be customised
- Priority Support
- Conversion analysis
Finally, there is the Enterprise plan this is recommended for large companies and involves customised costs and settings.
All plans include a 14-day free trial.
