Reply io: Guide to the Sales Engagement Platform to Automate Lead Generation and Sales

What is (, similarly to other platforms such as FreshSales of FreshDesk, is a tool for activities in the sales phase or otherwise BOFU (Below the Fold) of the funnel The terms Outreach, Cold Emailing, ABM (Account Based Marketing), Prospecting, Outbound Marketing and SEPs (Sales Engagement Platforms) are also used.

It is a tool that allows users to automate their Outreach campaigns across various channels, do Lead Generation, acquire new customers and increase profits.

Often these platforms also interface with Linkedin Sales Navigator or offer functionality to search for potential customer profiles on Linkedin.

Let's take a closer look at its features and analyze how they work. homepage

Reply features

As one of the platforms of sales engagement most widely used on the market, Reply has developed a wide range of useful features that will help you in any campaign.

With you can:

1. Find potential clients on LinkedIn

2. Interact on multiple channels

3. Using artificial intelligence to improve sales

4. Analyze and monitor progress

5. Integrate multiple tools

Chrome Extension

The Chrome extension allows for easier and more effective contact acquisition from LinkedIn ( This feature will help you complete your tasks and connect via email or social media networks more quickly.

Chrome extensions for tools like this are a great feature to have on hand because they speed up all the campaign processes that usually have you going back and forth between different pages.

With this extension, you will be able to complete the following tasks:

  • Data extraction
  • Search email and phone
  • Synchronizing contacts across platforms CRM
  • Email and phone sourcing
  • LinkedIn contact search

Reply integrates with HubSpot, Salesforce and Copper CRM, allowing you to source leads from these platforms with ease.

It's also important to remember that the Reply Chrome extension is compatible with Gmail, so you don't have to worry about using other email providers.

With the extension also comes Name2Email integration, which helps you find any business email available on the Internet.

Multichannel Engagment with Prospects

Reply Multichannel Engagement

Reply allows you to interact with potential customers through multiple channels (

This feature will be useful for your sales team because it includes the following options:

1. Collection of responses

2. Classification of responses

3. Customized schedules

4. E-mail templates

5. Sequence models

6. AB Test

7. Custom variables

With the Chrome extension and your Reply account, you can also easily call your prospects. Cloud calls will allow the following functionality:

  • International calls
  • Incoming call forwarding
  • Custom caller ID
  • Local presence
  • Phone call
  • Click to call
  • VoIP calls via browser

One of Reply's best features is the ability to embed videos into your emails.

Productivity and sales team tools

Reply includes a series of useful tools to increase productivity, which will help you save time on tasks that are monotonous or take too long to complete. With this feature you can have a contact management that includes:

  • Potential customer status visibility
  • CRM Integrations
  • Activities Page
  • Call log
  • Blacklist of domains and contacts
  • Monitor contact activity
  • Monitor profile history
  • Filter application
  • Segmentation of the contact list
  • Manual entry of contact details
  • Importing contacts from CSV files

Team collaboration is one of the most important factors in business, and precisely for this reason Reply offers the following tools:

  • Team management
  • Team invitations
  • Private mode
  • Blacklist of domains and potential customers
  • Unified lists of potential customers and campaigns

Reply also uses artificial intelligence and offers the following options:

  • Suggested calls for potential customers
  • Suggested actions based on lead activity
  • Email quality control
  • Email Tips
  • Classification of incoming mail

Reports and analysis

Reply Report and Analysis

With this feature, Reply measures your team's progress and analyzes every aspect of your campaign. It will help you develop better long-term strategies.

The reporting and analysis function will help you perform the following actions:

  • Record calls
  • Listen to calls
  • Export statistics
  • Measure team results
  • Provide team analysis

Support service

Reply Support Service

The live chat support is available both on the site and within the dashboard. It is also accessible during the free trial period.

The help and support documentation is also extensive. There are also tutorials both on the site and on the official YouTube channel.

Benefits of Reply

We indicate below what, in our opinion, are the benefits of Reply:

  • Easy to use, thanks to a clear and intuitive user interface
  • Integrated email search and voice call functions with multi-channel sequencing
  • Lots of useful templates
  • Documentation and support resources
  • 14 day free trial


Reply integrations integrates with many third-party tools, including the following.


  • Bullhorn CRM
  • Close CRM
  • Copper
  • Insightfully
  • Nutshell
  • Pipedrive
  • Salesforce
  • Zendesk Sell

Lead Generation

  • LeadFuze
  • Prospectify

Team Communication

  • Slack

Recruitment & Applicant Tracking

  • Workable


Reply has extensive documentation and API support to be used for integration with any technology stack.

Opinions and reviews on Reply

Reply has achieved a score of 4.5 out of 5 on G2 based on 772 reviews currently on the site, as you can see at

Also on the official website you can read the testimonials of users who have already used the service:

Reply opinions

Prices has three pricing categories (

  • Individual;
  • Business;
  • Enterprisethe plan dedicated to large companies.
Reply prices

The category Individual includes three plans depending on the number of contacts you can reach per month:

  • 1000 contacts per month - $ 70 per month per user,
  • 3000 contacts per month - $ 90 per month per user,
  • Unlimited contacts per month - $ 120 per month per user.

Get a discount of 20% if you pay annually, bringing the price to $ 55, $ 70 and $ 90 per user per month respectively.

Reply cost

The category Business has three plans depending on the number of users in your team:

  • From 3 users - $ 70 per month per user,
  • From 5 users - $ 60 per month per user,
  • More than 10 users: $ 50 per month per user.

The Business category offers better value for money as long as you have a team of more than 3 members.

You can try for free for 14 days by registering on the official website

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Do you want to increase the quantity of potential customer contacts, improve contact quality, reduce the cost of lead acquisition, turn contacts into paying customers and increase their value over time?


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