Sprout Social: Editorial Calendar and Social Media Management Software

What is Sprout Social

Sprout Social (www.sproutsocial.com) is a social media management tool for agencies and businesses of all sizes, enabling you to manage conversations and surface actionable information that drives real business impact.

Founded in 2010, Sprout Social is one of the best social media management tools for businesses and brands. Business users are its main focus, and it currently has over 20,000 customers.

Sprout Social homepage

Sprout Social features

Sprout Social is packed with features. We offer an in-depth overview of it below.

Publication and programming tools

Sprout Social Publishing and Scheduling Tools

Sprout's publishing and scheduling tools (https://sproutsocial.com/it/features/social-media-publishing/) make it easy to create social content in an intuitive way, so your team can devise more effective strategies and build meaningful relationships with your customers

Social listening

Sprout Social Listening

Sprout's listening tools (https://sproutsocial.com/it/features/social-media-listening/) help companies track all posts in real time across all corporate social channels.

Automation tools

Sprout Social Automation Tools

Sprout's social media automation tools (https://sproutsocial.com/it/features/social-media-automation/) allow you to optimize your customer service activities or discover new business opportunities by relying on a wide range of intelligent workflows such as chatbots, with functionality similar to ManyChat.

Collaboration tools for teams

Sprout Social Collaboration Tools for Teams

Respond more efficiently to key social conversations with Sprout's team collaboration tools (https://sproutsocial.com/it/features/team-collaboration/).

Sprout Social includes several features that allow teams and large companies to efficiently manage social media activity planning.

Analysis tools

Sprout Social Analysis Tools

Sprout's analytical tools (https://sproutsocial.com/it/features/social-media-analytics/) accelerate data collection and distribution to enable companies to focus on the KPIs that matter, make thoughtful strategic decisions, and measure ROI.

Interaction tools

Sprout Social Interaction Tools

Sprout's engagement tools (https://sproutsocial.com/it/features/social-media-engagement/) help you quickly connect with customers, better meet their needs, and foster loyalty.


Sprout Social Dashboard

Sprout Social's dashboard features two menus on either side of the interface. The left sidebar has a dark style and features quick access links to the various tools offered by the app, including publishing, social listening, Smart Inbox, and more.

The right sidebar has quick access buttons for numerous features:

  • Write a new social media post
  • View notifications
  • Open conversations among team members
  • View the links you and your team have shared
  • Link a new profile
  • Invite a new team member
  • Search profiles and keywords on Twitter
  • Open the Sprout Social support center
  • Start a new live chat session with support

Benefits of Sprout Social

  • The entire platform is well thought out and offers a good UX.
  • Post coding simplifies social media content management.
  • Scheduling posts is intuitive.
  • The analysis offers a wealth of reports and insights.
  • Team workflow simplifies collaboration.
  • Customer service is available through multiple channels.


Sprout Social can help you make your social media strategy even better with the integrations (https://sproutsocial.com/it/integrations/). Among the integrations are Canva Pro and Hubspot,.

The app also includes a Twitter follower tool that allows you to see who has mentioned you, who is talking to you, and who is following you. These tools can quickly help you grow your audience and increase engagement.

Sprout Social integrations

Opinions and reviews on Sprout Social

Sprout Social has achieved a score of 4.3 out of 5 on G2.com. You can read opinions and testimonials from users who have chosen and used it here: https://sproutsocial.com/it/customers/

Sprout Social opinions


Sprout Social is packed with features for businesses and enterprises. But all these features are certainly not given away for free, as you can see on the official website's page dedicated to subscription plans: https://sproutsocial.com/it/pricing/.

Sprout Social Prices

As you can see, the cheapest solution is the plan Standard, which costs $99 per user per month. The plan Professional costs $169 per user per month, while the Advanced costs $279 per user per month.

If you choose an annual plan, you can get a small discount.

You can Try Sprout Social for free for 30 days.

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