Thrive Leads: WordPress Plugin for Lead Generation

At the base of the web marketing, as a goal of (macro or micro) conversion there is certainly the acquisition of leads, that is the Lead Generation.

That it is aimed at acquiring hot leads or cold leadsor in the second case newsletter subscribers to be included in initiatives of Lead Nurturing with campaigns of email marketing, it is useful to implement on your website a tool for the acquisition of the contact, perhaps with the help of a Lead Magnet.

From this point of view, popups and other tools such as OptinMonster o Thrive Leads ( Let's see together what it is and what are the main characteristics of Thrive Leads.

What is Thrive Leads

Thrive Leads homepage

Thrive Leads ( is a plugin that is part of the Thrive Themes designed for sites made in WordPress dedicated to lead generation.

The plugin allows you to acquire leads using the latest generation of conversion tacticsas artificial intelligence systems.

Thrive Leads integrates with several platforms dedicated to the services of email marketing and presents a very wide range of ready-made modules, specifically designed to get the most out of your conversions.

Thanks to its drag and drop systemIn addition, you don't have to worry about knowing HTML, Javascript or CSS. In fact, the visual builder allows you to draw the various modules quickly and easily. The console helps you create quick links via the API, to easily connect Thrive Leads to mail marketing services such as GetResponse, ActiveCampaign e Aweber.

Features of Thrive Leads

Thrive Leads ( has several features and functions dedicated to the creation of forms dedicated to the collection of contacts. Here are what are the main features.

Various types of modules

There are several modules in Thrive Leads among the main ones are:

  • popup lightbox with multifunction bar;
  • optin modules in two steps using form splitting, one of the techniques of contact form optimization;
  • slide in;
  • widget;
  • multiple choice.

Editor to customize the template

I Thrive Leads models allow you to fully customize the design of the various modules offered by the plugin. You can choose the colors, the shape of the buttons, the font, the size.

With the Thrive Leads editor you can create your own custom layout without needing to know programming languages and markup, evaluating which colors and sizes are best based on your marketing goals and the needs of your business. study of Buyer Personas.

Creation of A/B Tests

The best way to get results with an opt-in form is to create A/B testing. A A/B testing involves testing two modules with two portions of the audience, and then check which one performs better.

Dedicated Optin modules for mobile devices

Today it is very important to have a landing page or a ecommerce that also works perfectly on mobile devices and not only on the PC browser. For this reason, the Thrive Leads plugin also includes the following features of optin modules to be customized for smartphones, in order to give users a mobile experience linear and without any display or navigation problems when filling out the form.


One of the most interesting functions offered by the plugin is the Smart Link. The function allows you to hide the optin form to contacts who access your site from the links you place in your mailing list.

If the user is already registered, he may not find it pleasant to see the optin form proposed again. So with Smart Link the user will have a cleaner and more focused experience on the content within your email.

Reporting and Monitoring

To really understand what your audience likes and dislikes and whether you want to optimize your campaigns you need data for reporting and monitoring. Thrive Leads allows you to track signups, the time the user spends on the form, the fields they fill out, and other features.

Exporting contacts

Finally, you can export the contacts generated in a range of dates, quickly and easily thanks to the lists that are created automatically with Thrive Leads.

Specifically, Thrive Leads offers the following functionality.

Types of Optin

Thrive Leads trigger and optin

Thrive Leads allows you to create a variety of different opt-in types, allowing you to add lead generation functionality literally anywhere on your site. You'll have access to:

  • Popup
  • In content forms
  • Footer forms
  • Notification bars
  • Screen filler
  • Scroll Mat
  • Slide-in
  • Widget Modules
  • Two-step activation boxes
  • One-click registration link

Several models to choose from

Thrive Leads models

To help you get up and running right away with professional, optimized forms, Thrive Leads comes with a library of hundreds of predefined templates for the various types of activation forms that come with optimized copy (instead of just the lorem ipsum text), which means you don't have to be an expert copywriter to create an effective opt-in. All you do is edit the text to match your offer.

Visual editor, drag-and-drop

Thrive Leads Visual Editor, drag-and-drop

In addition to the numerous models, Thrive Leads allows you to customize the design and content of your form using a drag-and-drop visual editor. The editor is really just a lightweight version of the page creation plug-in Thrive Architect, which means you have a lot of flexibility when creating your designs - the flexibility to edit is definitely one of Thrive Leads' strengths.

Detailed rules for content targeting

Thrive Leads Detailed rules for content targeting

Thrive Leads comes with strict rules to direct your opt-ins to specific content on your site. You'll be able to direct your opt-in forms to:

  • Specific types of pages, e.g., front page, blog post page, search page
  • Categories
  • Tags
  • Specific posts
  • Specific pages
  • Types of posts, e.g. WooCommerce products
  • Page templates
  • Archive pages
  • Specific URLs

In addition to the many content options, there is also an option to choose how to target forms based on whether or not a user has logged in to WordPress. You can also target your forms to mobile and/or desktop visitors.

Also, you can use all of these rules to both include and exclude. For example, target all blog posts except blog posts in a particular category.

Rules and triggers

Thrive Leads Important trigger rules

In addition to targeting rules, Thrive Leads also offers you a variety of different options to enable your opt-ins, including the popular exit intent. In total, you will get the following triggers:

  • Exit intent
  • On page load
  • Time delay
  • Scroll to a specific item
  • Scroll depth (percentage)
  • When clicking on a specific item
  • Scroll to the bottom of the page

Integrated A/B testing and analysis

Thrive Leads Integrated A/B testing and analysis

To help you analyze the effectiveness of your modules, Thrive Leads has built-in analytics and A/B testing. In terms of analytics, you will get:

  • Impressions
  • Conversions
  • Conversion rate

You can view statistics by:

  • Individual variants (in tests A / B)
  • Individual forms
  • Individual lead groups (module groups)
  • Overall (all groups / lead modules)

To optimize your modules, you can also create infinite module variations to run your A/B tests. For each variation, you can test different ones:

  • Trigger
  • Designs and content (even using a completely different template)
  • Display frequencies
  • Animations


Thrive Leads Integrations

Thrive Leads integrates with virtually all popular email marketing services so you can add new subscribers directly to your favorite service. The list includes all the big names like Mailchimp, Campaign Monitor, AWeber, ActiveCampaign, HubSpot, MailPoet, SendinBlue, GoToWebinar, WebinarJam and many more.

Benefits of Thrive Leads

Thrive Leads offers several advantages, including:

  • different options of optin creations with various layouts and design to customize them
  • competitive price in terms of services offered and quality
  • simple installation on your WordPress platform
  • precise, easy to use and very clean interface
  • hundreds of templates for optin different and ready-made
  • advanced management to insert optins also on mobile devices
  • continuously updated pluginalways providing new tools
  • advanced reports to understand which strategies work best
  • integration with the main email marketing services

Alternatives to Thrive Leads

As mentioned at the beginning, Thrive Leads is not the only WordPress plugin that allows you to create contact collection forms to pair with major email marketing services. Alternatives that you can use instead of Thrive Leads are:

  • OptinMonster: a lead capture software developed in Florida that integrates with major web platforms like WordPress and Shopify.
  • Privy: is a platform that helps you collect emails from your site visitors, helps you reduce abandonment on your e-commerce or website and gives you the ability to promote the sale of products with pop-ups that appear to users while they are browsing. Privy also integrates with leading email marketing systems and various web platforms.
  • Popup Builder by Elementor: the Popup builder from Elementor provides countless options for deciding how, when and where to display popups for collecting email contacts on your website. Elementor's popup builder provides many features for editing the popup layout, and positioning on the page of your website or e-commerce.

Opinions about Thrive Leads

Thrive Leads, according to the reviews you can read on the official website of Thrive Suite in which it is placed, it can help increase conversions at a competitive price.


Thrive Leads prices

How much does Thrive Leads cost? This WordPress plugin, as mentioned in the official website, is included in Thrive Suite. Prices start at 19 $ per month.

In the price together with the plugin are included all the updates which will be issued by Thrive Leads during the period your license is active.

If you're not satisfied with the results within the first 30 days of use, the refund process is quick and easy.

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