Thrive Themes: Suite of WordPress Themes and Plugins for Lead Generation

What is Thrive Themes

Thrive Themes ( has been around since 2013 and has become one of the top plugin and theme companies for websites WordPress Conversion-oriented, and in particular the Lead Generation most popular on the market.

Started as a theme and plugin company, Thrive Themes is now a suite of tools and offers WordPress themes and plugins, as well as a code-free drag-and-drop editor that allows you to create unique websites even without technical skills.

This conversion-focused toolset is designed with one goal in mind - to help you turn website visitors into leads and customers.

Thrive Themes homepage

Features of Thrive Themes

Let's take a tour of the Thrive Themes suite of tools, from plugins to themes for WordPress, starting with Thrive Themes' Page Builder.

Thrive Theme Builder

Thrive Themes Thrive Theme Builder

Thrive Theme Builder ( is a flexible and easy-to-use WordPress theme for creating a WordPress site, released in early 2020.

With Thrive Theme Builder you are able to visually create and edit any aspect of your pages, including headers, footers, blog post templates, sidebars, page layouts, search pages, category pages, 404 pages.

This means that you no longer have to be stuck with the page elements that come with the theme. With this tool, you'll be able to drag and drop different elements to make your page look exactly how you want it to and completely customize it to your needs.

The difference with other WordPress page builders like Elementor is that this is a dedicated theme and not a page builder plugin or alternative solution. The theme generator integrates seamlessly with Thrive Architect and other Thrive products. There are predefined sections of each area of the site which makes it easy if you're not a graphic designer.

Every element and template has a responsive design for mobile devices. All features are 100% customizable to create a pixel perfect site. It has built-in speed tools / tips to make the theme fast.

Thrive Architect

Thrive Themes Thrive Architect

Thrive Architect ( is a page builder for WordPress similar to other competitors like Elementor ( or SeedProd (

This visual editor is the foundation of the entire Thrive Themes suite of tools. It is the main editor that you will use to create or edit the landing pagecontact forms.

It provides a lot of flexibility and power over the default editor in WordPress and has many pre-designed landing pages to choose from. It can help you transform your pages and blog posts into unique, responsive, eye-catching and high-converting pages.

Thrive Architect comes with over 40 sets of landing pages and each set has 2-3 landing page templates and gives you total visual control over how your website and any blog posts appear without you having to learn code like HTML or CSS. Everything on the platform is drag-and-drop.

Thrive Leads

Thrive Themes Thrive Leads

Thrive Leads ( is a tool you can use for the Lead Generation especially within the blog, similar to tools like OptinMonster (

You can display contact request forms using various optin types. For example, you can choose a popup form trigger or include it in the sidebar widget and only trigger them on mobile or desktop devices. There are a lot of different display (trigger) options.

It also allows you to measure performance and conduct A/B Test and other analytical tools.

Thrive Quiz Builder

Thrive Themes Thrive Quiz Builder

Thrive Quiz Builder ( has everything you need to create quizzes for your audience. You can offer readers different calls to action and based on the answers you can offer specific answers that will allow you to segment your list (this is referred to as conditional logic).

Using this tool, you can create quizzes for lead generation or as surveys to gather more information about your audience, similar to the Survey tools used in software CRO such as MouseFlow.

Thrive Quiz Builder comes with different types of quiz questions, includes powerful analytics features, and split test A/B and is simple and easy to use, even for beginners.

The dashboard of Thrive Quiz Builder It also includes a badge editor and all quiz templates are optimized for mobile devices.

Thrive Apprentice

Thrive Themes Thrive Apprentice

If you wish to start offering online courses, Thrive Apprentice ( will help you simplify your work. This plugin solves the problem of how to organize and display digital courses on your WordPress website.

It helps you create elegant lesson pages and allows you to easily organize them into modules and chapters. Also get comprehensive progress tracking features that allow you to track everything right from your WordPress dashboard to understand how your students are progressing.

Thrive Apprentice works with all other themes and integrates easily with all major themes and plugins on the website it belongs to. It also has an integration with SendOwl to make it even easier to send automated emails along with the course.

Thrive Apprentice is very easy to use even for absolute beginners and is an affordable solution. There are no transaction costs associated with course delivery. Get full control over the creation and marketing of your digital course.

Thrive Comments

Thrive Themes Thrive Comments

The presence of comments on your WordPress site can help improve user engagement.

With this tool, you're essentially replacing the default comment system on all blog posts and unlocking many more features, including upvoting, opt-in features after they leave a comment, and so on. This will help you turn your comments into an important part of your overall conversion strategy.

Thrive Comments ( helps you improve the user experience and generate more leads, makes the comments section more interactive and engaging, is very reasonably priced and includes a lot of features to increase conversions with those who comment.

Thrive Optimize

Thrive Themes Thrive Optimize

Thrive Optimize ( is designed to allow you to test with A/B testing pages of your website so you can optimize conversion rates.

The A/B test allows you to send your website traffic to two different versions of the page: the original page and a second one where an element, such as the call to action text or the page title, has been changed.

You can track conversions so you can see which page works best and make the winning page your default version. Then repeat the test by changing another element.

It attaches directly to Thrive Architect, which allows you to run full split tests and track conversions directly from your WordPress website.

Thrive Ultimatum

Thrive Themes Thrive Ultimatum

Thrive Ultimatum ( is a smart, customizable, and easy-to-use plugin that allows you to use the shortage to give the offer a sense of urgency.

This tool allows you to run limited time offer campaigns with timer and countdown functionality to include on your own pages.

Thrive Ovation

Thrive Themes Thrive Ovation

Thrive Ovation ( is a testimonial management plugin that helps you collect customer testimonials that play an important role in helping persuade your prospects through Robert Cialdini's Social Reproof.

The system is automated to collect customer testimonials and then display them attractively on your website pages to help you get better conversions.

Social proof is an important component but many websites don't ask for testimonials on their sites. Also, if they do receive a testimonial, they don't store it or use it in the most effective way.

If that's you, Thrive Ovation could be the ideal tool for you. With this plugin, you'll be able to automate the collection of testimonials on your website. You'll also have an easy way to manage and organize everything from your WordPress dashboard.

You can display testimonials anywhere on your site. All you have to do is drag and drop them on any page and you also have the option to display them dynamically.

Thrive Ovation is a very easy way to capture, manage and display testimonials on your website. It gives you the ability to import testimonials via social media. The plugin comes with fully customizable page templates.

Benefits of Thrive Themes

The benefits of Thrive Themes include:

  • Focus on conversionThere are very few vendors on the market that have such a broad portfolio of tools focused on marketing, optimization and lead generation.
  • Hundreds of page templatesYou can choose from nearly 300 templates to start creating web pages quickly.
  • Free training: they created Thrive University, which is full of courses where you can learn everything you need to know about how to use each of the tools.
  • Easy to use: Thrive Themes has a very intuitive user interface. The drag and drop editor makes it easy to create pages, even for newbies.
  • Fully responsive: page generator and Thrive Themes templates are all responsive to 100%.
  • Perfect for WordPress: WordPress themes and plugins work perfectly for WordPress sites and are optimized for the WordPress platform.


All Thrive Themes products integrate well with other tools, WordPress plugins and services, from theemail marketing to webinars and other marketing tools.

Some of the third-party integrations include:

See the full list of additions here:

Opinions and reviews on Thrive Themes

Thrive Themes is a full-featured package that gives you all the tools you'll need to create an attractive-looking, high-converting website. Take a look at some of the comments and opinions left by users on the official website and

Thrive Themes opinions
Thrive Themes opinions


You can choose between two different payment plans (

  • quarterlyat $ 30 per month;
  • annual, at $ 19.00 per month.

Any purchase you make from Thrive Themes is protected by a full 30-day money back guarantee.

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