If you have a ecommerce done with WordPress, perhaps by implementing the WooCommerce plugin, or even a digital product sales activity with Easy Digital Downloads, the eCommerce monitoring of Google Analytics In WordPress you can view a variety of metrics such as:
- track sales and revenue;
- trace the channeling (funnel) to identify any bottlenecks;
- Obtain important Key Performance Indicators (KPIs) such as average order value, eCommerce conversion rate, value per session, the bounce rate;
How to set up eCommerce tracking with Google Analytics
Google Analytics ecommerce tracking on WordPress can be set up "manually" or via a plugin such as MonsterInsights (and MonsterInsights eCommerce addon found in the Pro. license plan), which helps you set up Google Analytics tracking code on your site and offers advanced features, including form submission tracking, ecommerce tracking, and more.
But before we move on to plugin setup, let's see the main steps to track eCommerce in Google Analytics without a plugin.
#1 Manually in Google Analytics
First, log into Google Analytics and select the correct website for which you want to enable eCommerce.
Then, click on Admin in the menu bar on the right.
Now you can click on Ecommerce Settings under the column on the right.
Then, click the slider under the first step, Enable Ecommerceto switch from off to on. Then click on the Next Step.
If you want, you can enable Enhanced Ecommerce Settings, but it's not mandatory.
All you have to do now is click on the button Submit.
#2 With WordPress plugin MonsterInsights
After having seen the steps for the manual setting of the ecommerce on WordPress in Google Analytics, let's see how to proceed in case you use a plugin such as MonsterInsights (www.monsterinsights.com).
If you haven't installed MonsterInsights yet, you'll need to install it and authenticate with your Google Analytics account.
MonsterInsights Ecommerce addon helps you add Google Analytics Ecommerce tracking to your WordPress store created with WooCommerce, MemberPress, LifterLMS and Easy Digital Downloads.
With just a few clicks, you can integrate Google Analytics Ecommerce tracking with your WordPress ecommerce.
In the new eCommerce report right in your WordPress Admin you'll see all the critical eCommerce data you need at a glance: conversion rate, transactions, revenue, average order value, and more.
You can scroll down to see where your traffic is coming from, with the top referral sources and exact conversions and revenue. Now you'll know which referral sources to maximize and which ones simply don't work.
Even more detailed reports are available on Google Analytics.
Ecommerce Tracking includes all types of purchase activity including:
- most popular product;
- average order value;
- Ecommerce conversion rate.
New MonsterInsights eCommerce Addon
In the latest version MonsterInisghts introduced new eCommerce integrations, with which you can set up eCommerce monitoring on websites with GiveWP and Restricted Content Pro plugins.
GiveWP and Restricted Content Pro
GiveWP is one of the most popular WordPress donation plugins that allows you to collect donations, manage donors, and build donation forms.
Restricted Content Pro is a popular WordPress plugin that allows you to offer exclusive content for members, create membership levels, and easily manage users from your dashboard.
Here's a screenshot of the integrations:
Using the MonsterInsights eCommerce addon, there is no need to modify the code or hire a developer. You can monitor the performance of GiveWP or Restricted Content Pro in just a few clicks.
MonsterInsights presents Project Delight
On the subject of updates, MonsterInsights has introduced Project Delight: report accuracy, dashboard design and compatibility have been improved. This way, you can easily find the most important data about your visitors and make informed decisions.
For example, the Contextual Insights now makes it super easy to locate reports and settings.
This saves you time and you don't have to click on different reports or settings options to get to what you need. The plugin will scroll through and highlight the important settings and reports.
Apart from that, MonsterInisghts has improved the styles for the Popular Posts feature so that they look appealing on your website and the rotation of posts in the widget, providing better exposure for your best content with the ability to increase user engagement, keep visitors on your site and create internal link opportunities useful for the SEO.