Generate Profiled Leads in B2B, spending less, with Linkedin Ads

The first advanced video course on LinkedIn Ads to learn how to advertise with Linkedin advertising, acquire profiled leads from companies in B2B, reduce contact acquisition costs.


6 parts that make up the Linkedin Ads Video Course.

MODULE 1: introduction to linkedin ads
Campaign Manager, Account and Campaign Group Overview. Best Practices and Mistakes to Avoid

15 million subscribers in Italy, of which 1/3 decision makers, a wide range of marketing and advertising tools and unique B2B profiling options are just some of the strengths of Linkedin Ads that we will see in this section, talking also about 2 possible weaknesses: costs and technological delay. But is this really the case? And what are the basic conditions for using Linkedin Ads as an advertising platform and the 3 preliminary steps to get off on the right foot? We talk about them in the first 4 videos.


In the following 5 videos we begin our journey of discovery of the Campaign Manager: we'll go into detail about the anatomy of an advertising account, with some tips and mistakes not to be made when creating an advertising account and the first Campaign Group.

MODULE 2: Structure of a campaign and objectives
3 Steps of a Campaign, Choosing a Title and the 6 Promotional Objectives

Let's get into the heart of the first phase of creating an advertising campaign on Linkedin Ads: we'll go through with some tips on choosing an effective title for your campaign and the 3 steps to complete. We will then make the acquaintance of the new Campaign Manager: introduced in 2019 and structured according to the traditional stages of the sales funnel, it is composed of a series of objectives that we will go to view one by one in detail, also going into detail of its operation.

Notoriety, Website Visits, Interest, Video Viewing, Conversions, Lead Generation are the 6 main promotional objectives of Linkedin Ads: we will go into detail about each of them, going to see their purpose and distinctive features.

MODULE 3: Audiences, audiences and profiling options
The profiling options of Linkedin Ads: Matched & Lookalike Audience, Audience Attributes

The targeting options of Linkedin Ads are the spearhead of the platform: we'll start by talking about the options to choose location and language and some tips and tricks to optimize the time in creating an Audience in Linkedin Ads, such as Saved Audience, Saving Audience Template.

At this point we have 2 roads to follow: one leads us to the selection of a Matched Audience or a Lookalike Audience, 2 types of Audience similar to the Personalized and Similar Audiences of Facebook Advertising. The other leads us to the choice of dozens of audience attributes: it is here that the cutting edge of Linkedin Ads emerges. We are going to take a detailed look at the 4 large "families" of attributes and the as many sub options for profiling, with some operational advice based on campaigns followed and some advanced strategies for choosing the audience such as the Boolean operators AND and OR.

MODULE 4: The 9 ad formats
Ad Formats: Sponsored Content, Sponsored Messaging, Text Ad, Dynamic Ads

After choosing the most suitable profiling options to reach your potential customers, let's get to the heart of the advertising formats that make up the 4 large families of ad formats on Linkedin Ads: Sponsored Content, which includes single image ads, carousels and video ads, Sponsored Messagging, with Message Ad and Conversation Ad, Text Ad and Dynamic Ads (Spotlight Ads). Distinctive features and use cases, potential and limits.

In this series of videos I'll guide you through each of the ad formats: we'll discover how to create an ad with the Single Image Ad, Form Format Ad (carousel), Video Ad, Message Format Ad, Conversation Ad, Text Ad and Spotlight Ad formats, seeing live features, potential, limitations, use cases, best practices and mistakes to avoid.

MODULE 5: Budgeting, Planning, Bidding
Budget, Offering Strategies, Optimization Goals, Placement

After choosing the objectives and the Audience profiling options, it is time to choose the Placement (i.e. whether or not to run our ads on Audience Network), but above all the budget, bidding strategies and campaign optimization objectives. In this phase we will go into detail about the minimum budget to allocate, the choice between daily and total budget, the 2 optimization goals and the 3 bidding strategies.

In this video series I will guide you through Placement (i.e. whether or not to run our ads on Audience Network), but most importantly budget, bidding strategies and campaign optimization goals. We'll talk, directly from the platform, about minimum budget, choosing between daily, total and daily and total budget, bidding strategies and optimization goals also depending on the different objectives, the 3 bidding strategies and Audience Network.

Module 6: Account Assets, Demographics, Campaign Performance
Insight Tag and Conversion Tracking, Audience and Modules, KPIs

Linkedin Ads functionality doesn't end with campaign creation - in this section we review the sections contained in the Account Asset menu, including: Insights Tag, Conversions, Matched Audience, and Contact Acquisition Modules.

In addition, we'll take a close look at the Website Demographics section, which provides interesting information about the companies and professional profiles that have visited your landing page.

Once your campaign has started, impressions, clicks and conversions will grow over the next few days: Linkedin Ads, in the menu item related to Campaign Yield allows us to analyze the various KPIs (performance indicators) of the campaign. Thanks to the analysis of real campaigns, we will see the columns that Linkedin Ads provides to evaluate the performance of a campaign, which ones to take into consideration according to the chosen promotional objective, what to expect in terms of CTR, CPC, quantity and cost per conversion.

Plus: Linkedin Marketing Video Course

In addition to the video course Linkedin Ads, you can also buy the videos of the course Linkedin Marketing, an introduction to marketing on Linkedin along the 4 stages Build, Converse, Grow, Control.
The Linkedin Marketing video course includes:


Some frequently asked questions about the Linkedin Ads video course.

Is it possible to get an invoice and certificate?

Of course. You can generate your invoice from the site hosting the course immediately after your purchase: as soon as you have purchased the course, you will receive an email with all the instructions to receive your invoice.
When you create it you also get a VAT refund (it's a non-EU purchase).
You can apply for the certificate.

Can I watch the video course from my mobile phone?

Sure, you can watch the 67 videos from desktop, within the Reserved Area you have access to after purchasing the course, or from mobile, thanks to Gumroad's free APP, where the video course is hosted.

Video Previews

Some previews of the Linkedin Ads video course.

preview from module 1

Linkedin Ads Video Course Index

part 1: introduction
part 2: structure and objectives
part 3: audience
part 4: announcement format
part 5: budget and offer
part 6: account assets, demographics, kpi

Linkedin Marketing Video Course Index

part 1: introduction
part 4: announcement format

The video course in figures

Video about Linkedin Ads
Linkedin Marketing Video
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Total minutes of lessons


Some opinions released by those who have taken a course with me.

"A structured course that puts order where others make a mess."
"Great content, great overall setup, worth more than the price you put it on sale for"
"A well-structured course that brings order to a fundamental subject for any company that wants to generate new leads and convert leads into customers"

The author of the Linkedin Ads Video Course

Entrepreneur, consultant and trainer in Web Marketing. I work professionally in consulting and training in Web Marketing for over 12 years, following dozens of projects for companies in various sectors and web agencies.

Since 2001 I have also been involved in training as a teacher, training hundreds of people over the years online and live throughout Italy.

Author of "Lead Generation: get new contacts and turn them into loyal customers", published in 2017 by Flaccovio Editore, 1st Reprint 2018. Speaker in national events on Web Marketing such as SMAU, From Zero to SEO, Inbound Strategies, Adworld Experience.

Want to know more? Here is my website.

Emanuele Chiericato

Consultant & Trainer in Web Marketing specialized in Lead Generation, Marketing Automation & Performance Marketing

How to buy the Linkedin ADS Video Course

The video above and the info below explain how to buy the Linkedin ADS video course, how to access your private area with the videos immediately after the purchase, how to get an invoice and VAT refund. Do you need more information? Write me with the form below!