ZoomInfo: B2B Lead Database for Prospecting, Outreach and Sales

What is ZoomInfo

ZoomInfo (https://www.zoominfo.com/) is a database of business contacts in software as a service (SaaS) mode used by salespeople, marketing specialists, and recruiters to optimize their efforts to Lead Generation, providing access to a large database of business contacts, intelligence and prospecting tools to help with territory planning, lead scoring, targeted outreach, and more.

From a marketing point of view, somewhat similar to LinkedIn Sales Navigator, ZoomInfo can help companies search for and contact potential clients, recruiters can benefit from using the platform's hyper-specific search query filters to find and reach the perfect passive candidate.

For large companies, ZoomInfo also offers an API that gives customers access to the ZoomInfo database for greater control over the data they receive. Companies can customize the solutions they need and use them within existing workflows to increase productivity and generate more revenue.

ZoomInfo homepage

How ZoomInfo Works

Let's look at an overview of the features offered by ZoomInfo.

Contact Company Search

ZoomInfo Contact company search

ZoomInfo (https://www.zoominfo.com/features/contact-company-search) allows you to get more accurate B2B contact data, from direct calls to verified email addresses, to connect with buyers through endless combinations of filters.

Comprehensive database

With more than 500 million companies and professionals in its database, ZoomInfo is one of the largest sales intelligence tools on the market. This makes it an ideal solution for lead generation and market research.

Verified emails

ZoomInfo verifies the email addresses of its contacts, so you can be sure to reach real people.

Detailed company profiles

In addition to contact information, company profiles include data such as revenue, employees, and website. This information can be used for market research and engagement based on detailed information.

Solutions sales

ZoomInfo Solutions sales

With the feature called ZoomInfo SalesOS (https://www.zoominfo.com/solutions/sales) you can maximize productivity, accelerate the sales pipeline and identify your next best customer using data-driven insights and buying signals that reveal companies close to buying.

Marketing Solution

ZoomInfo Marketing Solution

ZoomInfo MarketingOS (https://www.zoominfo.com/solutions/marketing) oport useful company information and contact data into your omnichannel marketing strategy.

Buyer Intent Data

ZoomInfo Buyer Intent Data

With the feature called ZoomInfo Intent (https://www.zoominfo.com/features/intent-data) you can:

  • discover potential customers ready to buy as soon as they start researching solutions like yours;
  • Connect with ideal buyers on A-List accounts;
  • Integrate with the tools you already use.

ZoomInfo makes calls to prospects easier to make with contact search and direct calls.

Search by keyword or name

ZoomInfo's search feature allows you to find information on top companies and professionals by searching for keywords or company/contact names.

Email alerts

You can set up email alerts to be notified when new information is added to ZoomInfo that matches your search criteria. This feature ensures you stay up-to-date on the latest leads and sales opportunities.

CRM Lead Enrichment

ZoomInfo CRM Lead Enrichment

With this exclusive function (https://www.zoominfo.com/features/data-enrichment) you can:

  • Get instant and continuous contacts;
  • Access multi-vendor sources for optimal data quality;
  • customize to support your business applications.

Benefits of ZoomInfo

The main advantages of ZoomInfo are:

  • Extensive feature set;
  • ease of use;
  • comprehensive contacts and business databases collected from multiple sources;
  • Good data quality;
  • user-friendly interface.


ZoomInfo Integrations

ZoomInfo integrates with many sales and marketing platforms, customer relationship management solutions (CRM) and other automation tools (https://www.zoominfo.com/solutions/integrations) as Hubspot,, Pipedrive, Neverbounce, SugarCRM.

ZoomInfo has a robust suite of integrations to accelerate business results at every stage of the workflow and enables a more streamlined approach to achieving success in the marketplace.

These integrations include a basic usage and installation fee and require a minimum purchase of credits for immediate use. If your usage exceeds initial expectations, you can purchase additional credits to continue using the integrated solution.

Opinions and reviews on ZoomInfo

With a score of 4.4 out of 5 and more than 5,000 reviews on G2.com, ZoomInfo is a great company that has helped more than 20,000 small businesses and enterprise customers identify, connect, and engage buyers. Many large and small businesses appreciate its platform's ability to provide contact and business data.

You can read customer reviews here: https://www.g2.com/products/zoominfo/reviews

ZoomInfo Pricing

ZoomInfo prices

ZoomInfo prices are customized per client based on the data and features they wish to use, as well as the number of users they wish to access.

ZoomInfo offers multiple rate plans (https://www.zoominfo.com/pricing) based on the solutions your company requires. Pricing options vary depending on:

  • features and functionality;
  • number of licenses;
  • number of credits.

With basic credits, you can get information on traditional demographics. The price will increase as you add more credits to your profile.

You can request a free trial on the website: https://www.zoominfo.com/trial

Are you using or planning to use a contact database for your lead generation activities and Email Marketing? Contact me for a Lead Generation Consulting or one Email Marketing Consulting.

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